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Volkswagen Nominates New CEO to Operate Electric Trucks and SUV Spin-off Scouts

Volkswagen Nominates New CEO to Operate Electric Trucks and SUV Spin-off Scouts

Admin | Post Wednesday, 20 July 2022 - 11:40 AM | 87

The Classic off-road SUV brand, electric regeneration of scouts, Volkswagen has appointed Scott Keogh as CEO of the new spin-off company, making it a reality this week. Former head of VW Group America, As originally reported AxiosAfter seeing a fully restored vintage scout, he urged VW to start a new electric truck line: ?Brand rights were just sitting there,? Keogh said.

VW acquired the Scout brand in 2020 by the merger of commercial truck companies Traton and Navistar. German carmaker first purchased some in 2016.. In May, the VW Group was reported to invest $ 1 billion in a new Scout brand and set a goal of selling 250,000 electric off-road vehicles each year from 2026.

Scott Keogh, the new Scout CEO and former head of Volkswagen Group America, stands in front of the classic International Harvester Scout vehicle.
Image: Volkswagen Via Axios

Keogh now leads the ScoutVolkswagen?s governing board in Chattanooga, Tennessee has held Pablo DiSi, the current VW head of South America, responsible for all VW North America. ?It?s time to focus more on the US market and our customers. Certainly one of the puzzles is the Scout,? said Herbert Diess, CEO of Volkswagen Group. Axios In an interview. The company announced that it will develop a ?true American? electric SUV and pickup truck. Hit from ?Diesel Gate? Emissions Scandal..

VW hopes that Scouts will be the answer to doubling the US market share of 5% of electric vehicles.Car maker This year became an obstacle after all EV products were sold out ?Includes ID.4 and Audi E-tron-2022. In previous life, scouts built off-road SUVs to compete with Jeep in the 1960s and are now reborn as a prosperous (and probably goable) company apart from VW. So that?s it. Can try to face the electric SUVs and trucks, which continue to be a popular category in the United States.

It?s still unclear if the Scout will design a box-shaped retro-looking SUV that looks like this: Bollinger B1 / B2 delayed indefinitely When Hummer EV Or if you follow the trend of other medium and compact SUVs with worn-out nameplates like the Ford Mustang Mach E and Ford Mustang Mach New Chevrolet Blazer.. One thing is certain, the company is said to be working on vehicles suitable for camping, off-road, or work. This clearly shows that Ford?s F-150 Lightning and Libyan R1T electric pickups are top targets.