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Netflix’s ad support layer doesn’t include all content at launch-TechCrunch

Netflix’s ad support layer doesn’t include all content at launch-TechCrunch

Admin | Post Wednesday, 20 July 2022 - 11:44 AM | 82

In today?s earnings announcement, Netflix reviewed the reports that have been around since last week and confirmed that streamers are renegotiating deals to allow content to appear on cheaper ad support plans.

?Most of what people watch on Netflix can be included in the ad support layer. There are some things that aren?t, and we?re talking to the studio. But if we launch the product today, the ad layer Members will have a great experience and will clear some additional content [?] It?s certainly not all, but I don?t think it?s a significant restraint on the business, ?said Ted Salands, CEO of Netflix.

As the company reported today that it lost 970,000 subscribers in the second quarter of 2022, it?s a big bet that streaming services will offer a high-quality lineup of newer, cheaper tiers of programming. .. I?m considering an ad-supported version, but it?s a deterrent to people looking for a particular show.

Netflix didn?t say Who Exactly they are in negotiations, or which particular title is not in the ad support layer?However The Wall Street Journal Warner Bros., Universal, and Sony Pictures reported that Netflix is ??part of a major entertainment studio trying to revise programming contracts.

Warner Bros. The dark comedy ?Russian Doll,? which owns the license for Netflix?s hit drama ?You,? belongs to Universal, and ?The Crown? and ?Cobra Kai? are produced by Sony.

Netflix hasn?t yet responded to TechCrunch?s request for comment.

The letter to shareholders also revealed that Netflix?s ad support base is gradual and the plan is ?likely to start in a small number of markets where advertising spending is important.?