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Netflix’s ad support layer doesn’t have everything at launch

Netflix’s ad support layer doesn’t have everything at launch

Admin | Post Wednesday, 20 July 2022 - 11:26 AM | 67

Netflix?s future ad support services will not include all the content currently available on streaming services, Netflix executives said. Revenue for the second quarter of 2022 Interview video..

?Most of what people watch on Netflix today can be included in the ad support tier,? said Ted Sarandos, co-CEO of Netflix. ?There are a few things we?re not talking about with the studio, but if we launch the product today, the ad tier members will have a great experience. Clear some additional content, but not all. , I don?t think it will be a significant obstacle to our business. ?

?It?s certainly great to have,? said CFO Spencer Neumann. ?But that?s not mandatory. As Ted says, we can launch today without additional content clearance rights. Hopefully we can make up for it, but what we do. Has discipline. ?

You need to see exactly what?s missing in the ad-supported tier that Netflix announced on Tuesday. If you can?t see Netflix hits, the next tier isn?t that appealing. Stranger Things Also Bridgertonfor example.

You can hear the interviewer?s questions and the answers of Salandus and Neumann in context. This time stamped link (Or scrub until 18:55 in the interview video). The Wall Street Journal report last week Netflix was trying to negotiate a deal with the studio and allow content to be included in the advertized tier. Netflix partners Microsoft in the ad-supported tier..

Disclosure: The Verge I recently made a series on Netflix..