Netflix wants Linear TV to die. CEO Reed Hastings has been playing TV murder drums for over eight years. Investors call todayHe reiterated his belief and confidently said Netflix was in a great place, as Linear TV would die in ?5 to 10 years?.
Hastings is financially motivated to say this. One of the biggest competitors of the biggest streaming services on the planet is a set of completely free streaming channels that send a beam to a TV with an antenna and an expensive friend of cable TV.
Netflix still needs a streaming holdout using a linear TV, so the linear TV needs to die. According to the second quarter 2022 revenue report, a whopping 1.3 million subscribers have been lost across the United States and Canada in the last three months... With over 220 million paying customers worldwide, you?re basically finding the number of subscribers to come. We are working hard to get subscribers. We have an ad-supported call tier (not all content we?re currently getting) and we?re trying to end the account sharing practice. Larger screen than a laptop. But basically if you currently have as many subscribers as possible, your competitors (Linear TV, YouTube, TikTok, Great Outdoors, etc.) need to get worse. Yes, of course, Hastings wants Linear TV to kick the bucket.
But does that really happen? The number of TV viewers is declining, which is absolutely certain. After the increase in original cable TV content in the 2010s, the market was fragmented and the power of broadcast TV stations diminished. Grey?s Anatomy One of the most watched shows In the United States, the average number of viewers per episode has increased from 20 million to ? 4 million.
But TV broadcasts are still ? you know ? free. You don?t have to pay for the internet and then pay the subscription fee (or 12) on top of it. Just turn on your TV and you?ll get lots of great content if you have enough antennas-Netflix is ??desperate and struggling to reproduce with its own service. Office, Friends, Grey?s AnatomyAnd CW?s entire teen drama lineup was consistently part of Netflix?s most consumed content before bouncing back to other services under license agreements.
Broadcast television is also about to get a major upgrade in the form of ATSC 3.0. Although its development was during the Ice Age, new standards for broadcast television promise all sorts of quality improvements that streaming charges a premium ? if it can. ATSC 3.0 supports 4K, 120 frames per second, wide color gamut, and HDR. Netflix is ??currently charging $ 19.99 per month for thatWhen HBO Max is so slow to deploy 4K that you may wonder if you even know what 4K is...
And broadcast television is the only (free) element of linear television. Streaming should save us from exorbitant charges, and even though we support content that we aren?t interested in consuming, there are also all cable channels we still subscribe to. .. Cables aren?t the most unpleasant way to watch sports while ratings are declining. Cable is the fastest and highest quality service for watching TV. Than you want to pay.
In addition, there is the fact that few big streamers can match the whole linear broadcast of content, which is one of the most attractive features of linear TV. It?s a never-ending stream that you can get in and out of your leisure time, and it can act as a mild background noise in your daily life. I want something as simple as the ability to create playlists on Netflix Instead, get an app that forgets what I started Persuasion Before night.
Linear TV struggles compared to Netflix.. But how do you think linear TV will die when streaming continues to have so many problems and struggle to compete at the forefront of super-popular content? It feels like streaming is chasing linear TV and whispering ?already dead.? But it?s still unclear if Reed Hastings will die within the five to ten years he wants.
Disclosure: The Verge I recently made a series on Netflix..
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