Disney will introduce low-cost ad-supported subscriptions in the US in 2022 and plans to expand globally in 2023 -

Admin | Post Friday, 6 May 2022 - 10:08 PM | 163

Home/Technology/Disney+ will introduce low-cost ad-supported subscriptions in the US in 2022 and plans to expand globally in 2023 Technology Disney+ will introduce low-cost ad-supported subscriptions in the US in 2022 and plans to expand globally in 2023 remon2 hours ago 179 Disney+ will introduce low-cost ad-supported subscriptions in the US in 2022 and plans to expand globally in 2023 Disney Friday said it will offer a cheaper, ad-supported version of its Disney+ streaming service later this year as it seeks to hit its profit target by 2024. The company also said that it plans to introduce these subscriptions internationally in 2023. Disney is joining a growing number of media companies, including AT&T’s WarnerMedia, Comcast, Discovery and Paramount Global, in offering ad-supported tiers of their streaming services to capture price-sensitive customers. “Expanding access to Disney+ to a wider audience at a lower price is a win for everyone – consumers, advertisers and our storytellers,” said Kareem Daniel, president of Disney Media and Entertainment Distribution, in a statement. communicated. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience and our storytellers will be able to share their amazing work with more fans and families. » Pricing was not disclosed. Ad-supported services borrow from a model that has sustained television for decades, with advertisements subsidizing the cost of programming. “There are a lot of people who will never pay for TV,” Discovery CEO David Zaslav said on a recent call to Discovery investors, “But they can go and see this content and it will be supported. by advertisers. Disney already offers ad-supported versions of its Hulu and ESPN+ streaming services. © Thomson Reuters 2022

Related:

Advertisement