Amazon has taken legal action against more than 10,000 Facebook group admins, promoting fake reviews of products on the platform by promising money and free products in exchange for positive reviews. It states that. These groups are held responsible for fake reviews across Amazon?s sites in the United States, United Kingdom, Germany, France, Italy, Spain, and Japan. The company announced.. Only one such group, called the ?Amazon Product Review,? reportedly had more than 43,000 members.
The e-commerce giant has a well-documented issue with fake reviews. This is becoming more and more imminent as third-party marketplace sellers make up an increasingly large percentage of sales on that platform.Officially banned incentive reviews October 2016But four years later, in 2020, Financial Times Investigation Nine of the top 10 reviewers on the UK platform were found to be engaged in suspicious activity. A On the verge Investigation It sheds light on some of the tactics used throughout the Facebook Group?s network aimed at facilitating fake reviews.
E-commerce giants have been fighting these fraudulent reviews for years, Brokers to help promote Like them Amazon seller The person who buys them. In today?s press release, the company said it employs more than 12,000 people worldwide to prevent fraud and misuse on platforms, including fake reviews, to Facebook owner Meta since 2020. It states that over 10,000 fake review groups have been reported.
Amazon says it uses a combination of ?advanced technology, expert investigators, and continuous monitoring? to detect fake reviews of the service.It kicked for the past year and a little while Hundreds of sellers away from the platform For violating that policy, including popular brands like RavPower When Oakie.. He said he actively blocked more than 200 million fake suspicious reviews in 2020.
Dermesh Meta, Vice President of Sales Partner Services at Amazon, said: ?Aggressive legal action against malicious persons is one of many ways to protect customers by making them accountable.?
Apart from Amazon, social media company Meta Strengthen policy against fake reviewsAnd that British competition regulators are also investigating the issue.. Amazon is seeking greater collaboration between organizations across both the public and private sectors to address this issue.
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